Persson and his game continue to confound the wisdom of video-game critics, consultants, and publishing mavens. “I’ve never run a company before and I don’t want to feel like a boss,” he said. He is, by his own admission, only a workmanlike coder, not a ruthless businessman. ![]() Persson-better known to his global army of teen-age followers by his Internet handle, Notch-has a raggedy, un-marketed charm. ![]() Last year, Persson earned over a hundred million dollars from the game and its merchandise. Since the game’s release, in 2009, Minecraft has sold in excess of twenty million copies, earned armfuls of prestigious awards, and secured merchandising deals with LEGO and other toymakers.
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